{"id":15787,"date":"2016-01-18T23:02:29","date_gmt":"2016-01-18T22:02:29","guid":{"rendered":"http:\/\/www.patentattorneys.ch\/?page_id=15787"},"modified":"2024-05-15T15:35:48","modified_gmt":"2024-05-15T14:35:48","slug":"marques","status":"publish","type":"page","link":"https:\/\/www.patentattorneys.ch\/en\/our-services\/trademarks\/","title":{"rendered":"Trademarks"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row type=&#8221;full_width_section&#8221;][vc_column width=&#8221;1\/1&#8243;]<div class=\"imagebox wpb_content_element style-1\"><div class=\"imagebox-img\"><img decoding=\"async\" src=\"https:\/\/www.patentattorneys.ch\/wp-content\/uploads\/2019\/10\/banner_trademark_wide.jpg\" alt=\"les marques - trademarks - marken\" \/><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;]<style>#breadcrumb-6a0769b72defc li::after { content: \"\u00bb\" }<\/style><div class=\"\"><ol class=\"wwp-vc-breadcrumbs \" id=\"breadcrumb-6a0769b72defc\"><li class=\"visited\"><a href=\"\/\">Home<\/a><\/li><li class=\"visited\"><a href=\"https:\/\/www.patentattorneys.ch\/en\/our-services\/\">{:fr}Services{:}{:de}Dienstleitungen{:}{:en}Our services{:}<\/a><\/li><li class=\"current\"><span>Trademarks<\/span><\/li><li><span>Inscription<\/span><\/li><\/ol><\/div>[\/vc_column][\/vc_row][vc_row bg_image=&#8221;15893&#8243;][vc_column animation=&#8221;fade-in-from-left&#8221; width=&#8221;2\/3&#8243;]<div class=\"spacer\" style=\"height: 40px;\"><\/div>[vc_column_text]<\/p>\n<h2>Trademarks<\/h2>\n<p>[\/vc_column_text][vc_tabs][vc_tab title=&#8221;Overview&#8221; tab_id=&#8221;c9c08126-3851-8&#8243;][vc_column_text]A trade or service mark is a distinctive sign which allows the addressed consumer circles to recognize the commercial origin of products or services. When the customer associates a brand with a specific quality expectation, it can be a decisive selling point. All marketing efforts of a company aim to increase its renown and reputation. The mere use of the mark does not confer any exclusive right, contrary to what was the case under former law. It is therefore necessary to have a mark registered in order to avoid its usurpation by third parties effectively.[\/vc_column_text][\/vc_tab][\/vc_tabs][\/vc_column][vc_column animation=&#8221;fade-in-from-bottom&#8221; width=&#8221;1\/3&#8243;]<div class=\"spacer\" style=\"height: 40px;\"><\/div>[vc_column_text]<\/p>\n<h3>CONTACT<\/h3>\n<p>[\/vc_column_text]<div class=\"member wpb_content_element test\"><div class=\"member-img\"><a href='https:\/\/www.patentattorneys.ch\/en\/our-team\/employees\/pascal-koster\/'><img decoding=\"async\" src=\"https:\/\/www.patentattorneys.ch\/wp-content\/uploads\/2020\/10\/schreyer_2003416.jpg\" alt=\"Pascal Koster\" \/><\/a><\/div><h4><a href='https:\/\/www.patentattorneys.ch\/en\/our-team\/employees\/pascal-koster\/'>Pascal Koster<\/a><\/h4><div class=\"member-role\">Trademark Attorney ASPTA<\/div><div class=\"member-content\"><p><a href=\"&#x6d;a&#x69;l&#x74;&#111;:&#x74;r&#x61;&#100;e&#x6d;a&#x72;&#107;&#64;&#x70;a&#x74;e&#x6e;&#x74;a&#x74;t&#x6f;&#114;n&#x65;y&#x73;&#46;c&#x68;\"><i class=\"fa fa-envelope-o minti-icon\" style=\"color:#888888 !important; font-size: 14px; margin: 0px 0px 0px 0px\"><\/i> e-mail<\/a><\/p><\/div><\/div><div class=\"member wpb_content_element test\"><div class=\"member-img\"><a href='https:\/\/www.patentattorneys.ch\/en\/our-team\/employees\/heloise-rure\/'><img decoding=\"async\" src=\"https:\/\/www.patentattorneys.ch\/wp-content\/uploads\/2023\/10\/heloise-rure-pfp-site-v2.png\" alt=\"\" \/><\/a><\/div><h4><a href='https:\/\/www.patentattorneys.ch\/en\/our-team\/employees\/heloise-rure\/'>H\u00e9lo\u00efse Rure<\/a><\/h4><div class=\"member-role\">Trademark Attorney<\/div><div class=\"member-content\"><p><a href=\"&#109;&#x61;&#105;&#x6c;t&#x6f;:&#x74;r&#x61;d&#x65;m&#x61;r&#107;&#x40;&#112;&#x61;&#116;&#x65;n&#x74;a&#x74;t&#x6f;r&#x6e;e&#x79;s&#46;&#x63;&#104;\"><i class=\"fa fa-envelope-o minti-icon\" style=\"color:#888888 !important; font-size: 14px; margin: 0px 0px 0px 0px\"><\/i> e-mail<\/a><\/p><\/div><\/div><div class=\"newdivider align-center\" style=\"border-bottom-style: solid; border-color: #b7b7b7; border-bottom-width: 1px; margin-top: 0; margin-bottom: 20px; width: 100%; \"><\/div><div class=\"clear\"><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;full_width_section&#8221;][vc_column width=&#8221;1\/1&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][\/vc_column][\/vc_row][vc_row bg_image=&#8221;15893&#8243;][vc_column animation=&#8221;fade-in-from-left&#8221; width=&#8221;2\/3&#8243;][vc_column_text] Trademarks [\/vc_column_text][vc_tabs][vc_tab title=&#8221;Overview&#8221; tab_id=&#8221;c9c08126-3851-8&#8243;][vc_column_text]A trade or service mark is a distinctive sign which allows the addressed consumer circles to recognize the commercial origin of products or services. When the customer associates a brand with a specific quality expectation, it can be a decisive selling point. All marketing efforts of a company aim to increase its renown and reputation. The mere use of the mark does not confer any exclusive right, contrary to what was the case under former law. It is therefore necessary to have a mark registered in order to avoid its usurpation by third parties effectively.[\/vc_column_text][\/vc_tab][\/vc_tabs][\/vc_column][vc_column animation=&#8221;fade-in-from-bottom&#8221; width=&#8221;1\/3&#8243;][vc_column_text] CONTACT [\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":15428,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"translation":{"provider":"WPGlobus","version":"3.0.2","language":"en","enabled_languages":["fr","de","en","it"],"languages":{"fr":{"title":true,"content":true,"excerpt":false},"de":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false},"it":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trademarks - P&amp;TS Ltd<\/title>\n<meta name=\"description\" content=\"The trademark is a distinctive sign used to recognize the commercial origin of products or services. 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