The creative strengths of these tools are regularly highlighted, but what about the legal consequences of using them?
Who owns the copyright?
Is there copyright?
Should you tell your clients that you are working with artificial intelligence tools?
Developing an artistic creation strategy using AI requires close collaboration between the comm agency and its intellectual property advisers. Christophe Saam and Carole Aubert (both from the intellectual property consultancy P&TS) will be sharing their experiences on the subject with Lats Kladny, Raphael Pizzera and Pierre Jeanneret (from the agency Inox). Christophe Saam, founder of P&TS, will be talking about this with us in the next few capsules.
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