Maria Maina and Claudia Nash from P&TS, alongside inventor Patrick Flaction and seasoned executive Christophe Ramstein, shared the extraordinary Swiss story of the smartwatch at the 2026 edition of the Swiss Startup Days.
Do take the time to watch the recording of this fascinating talk.
A lesson in entrepreneurship, balancing technological passion with economic realism, where selling patented technology to players better equipped to manufacture and distribute on a very large scale can prove quicker and less risky than manufacturing and marketing it directly.
All this was made possible by the robust patent strategy established by P&TS from the outset, which enabled the company to negotiate directly with the tech giants and thus integrate Swiss technologies into virtually all smartwatches.
